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BLEUTEC INC.
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Issue #34, March 2007

LETTER FROM THE EDITOR

Finally the Leader is back!

We hope that the wait since our last edition in October has not caused too much distress amongst our most loyal readers.

On a more serious note, the entire leader team needed a well deserved break in order to re-energize and concentrate on new ideas that will be taking effect in the upcoming months.

So, after asking ourselves the question of why change a winning formula, we’ve decided to stick to our program to bring you a variety of articles on our industry, company, and personal insights about our tastes, habits, and hobbies.

In this edition, in regards to our industry, we tell you about our participation at Promat, Blickle’s acquisition of a new stamping press, and Blickle’s product number description. On Bleutec, we have articles about Frederic’s promotion, new telephone system, upcoming promotions, our 20th anniversary, and unfortunately news about a price increase to take effect at the end of April. Finally, Philippe shares his views on football and corporate advertising.

Signed,
Luc Turcotte
Editor


Bleutec : Already 20 years

March 2007, already 20 years, and this month marks the anniversary of a very important stage of my professional life. Even after all these years, I still distinctly remember that first trip to Guitel in France for a 2-week product training.

Today, I am very proud of the results. If we have been able to attain our objectives and have become who we are, it is due to the confidence that you, our customers, have given us, along with all the work done by our team here that has now become like a big family.

This family grew throughout the years: Robert in 1989 for a few years; Linda in March 1990; Karine in October 1992; Frank in July 1994; Gilles in December 1995; Frederic in January 1996; Robert’s return in February 1998; Andre in 1999; Nancy in 2001; Donald in 2002; and finally Philippe and Beth who joined us in 2006. It’s very humbling to see that so many have trusted us and have supported us through these 20 years.

Throughout the year, we will be recapping the past years with pictures and stories in the Leader, and we are preparing some surprises for you to celebrate Bleutec’s 20th anniversary.


Nancy Allen


Monthly Cartoon



New stamping press at Blickle for manufacturing wheels and casters

This past September, a new 400 ton press was delivered to the headquarters of Blickle Wheels & Casters in Rosenfeld.

Due to the permanent increase in demand and the continuing necessity for rationalisation and automation, Blickle has decided to expand its press machinery so that their production capacities can be enhanced. This huge investment allows Blickle to further focus on the factory in Rosenfeld to safeguard jobs in the long run.

Blickle has again decided to purchase from a local (Swabian) machine manufacturer. Special transportation was arranged for an overnight delivery from Weingarten to Rosenfeld along the motorway Stuttgart-Ulm. With the aid of a 500 ton truck-mounted crane, the press, with a weight of 73 tons, was put up and inserted in the pressroom through the opened roof.

With this investment Blickle has enhanced its machine capability. Blickle has now diverse ultra-modern computerised pressing machines with press capacities from 100 to 630 tons.

Blickle Räder+Rollen
GmbH u. Co. KG
Heinrich-Blickle-Straße 1
72348 Rosenfeld
Tel. 07428/932-0
Fax 07428/932-209
www.blickle.com info@blickle.com


Blickle’s reference numbers.

 Well, our partnership with Blickle is a great journey and the entire team is enthused by this ongoing transition towards our customers’ satisfaction. An important part of this positive transition is about the new Blickle item numbers. We must admit, the new product numbers have taken a few additional spaces since the old Guitel days….

As opposed to Guitel who would only use numbers for their products, Blickle uses a combination of letters and numbers to identify more than 20,000 different products. In order to help you make sense of these item numbers, the following link will take you to Blickle’s reference number system:

Link to page 81 of the G14 catalogue

What we found to be interesting is how the first letter of certain German words are used to describe, for example, the bearing type, the caster type or the wheel series:

For example, our part # LK-ALST 160K:

The “L’’ comes from the German word “Lenkrolle’’ which means swivel caster

The “ALST’’ identifies the wheel series. ALST stands for the following German words: Aluminium-Radkörper mit Softhane-Laufbelag. This means aluminium wheels centers with Softhane tread

"160"
is the wheel's diameter (160mm / 6’’)

The “K’’ stands for ‘’kugellager’’ which means ball bearing.

Many of our popular casters include “SB’’ in the part numbers. “SB’’ stands for spurlos blau, which means non-marking blue.

I wish to thank our customers for their comprehension in regards to these new part numbers that can sometimes cause minor set backs.

Frederic Lagace

 


Promat 2007


Bleutec once again exhibited at the past Promat Show in Chicago in January. We were lucky to have Mr. Blickle (President of Blickle Rader & Rollen) and Mr. Paetzold (Blickle Export Manager for Latin America) from Rosenfeld to join Luc, Frederic, and myself at our booth. Mr. Blickle personally met our visitors and customers, and the opportunity to be at Promat gave him a good perspective of the North American market.


Promat gave us the opportunity to showcase our new heavy duty casters, as well as promote the Softhane® polyurethane caster (as can be seen in the Modern Materials Handling magazine).

Bleutec also took the opportunity during Promat to hold a reception to celebrate our 20th anniversary with our customers, who got to meet the entire Bleutec team while enjoying food and drink. We thank all of you who attended, and for making our evening a most enjoyable one.

So, 2007 has started on a busy note with our first show of the year, and thanks to all who stopped in to see us, we anticipate having a 20th anniversary year that will keep Bleutec bustling the whole year through with our continuous introduction
of Blickle casters in North America.

Nancy Allen


 

2007 prices

Just a note to advise you that we are obliged to slightly increase our prices for the following reasons : higher costs in raw material, principally steel ; increase in transport costs due to the higher price of fuel; and the fluctuation of exchange rates incurred over the past few months.

This increase will take effect April 1st, 2007. You will receive in the next week or so revised price lists for 2007.

Frederic Lagace


New role for Frederic

We are very pleased and proud to inform you that Mr. Frederic Lagace has become the new Sales Director for Bleutec Wheels & Casters.

Frederic’s 10-year experience with our company has provided him with all the knowledge about our customers, our market, and Bleutec’s mission. His passion about the industry along with his desire to surpass his objectives make Frederic the ideal person for this position. This is a new experience both for Frederic and Bleutec, therefore there is a lot of structuring to be done.

We sincerely believe that Frederic’s passion for wheels and casters will translate itself into our sales team, making our sales team even more performance-driven and very attentive to our customers’ satisfaction.

Luc Turcotte


New telephone system
at Bleutec

As you may already have noticed, Bleutec has installed a new telephone system.

The objective of this new system is to direct the call to the appropriate person in the quickest way possible.

If you have called recently, and didn’t retain the extension of your contact person, the following list will help you:

Inside Sales : Robert Hamelin, # 229
Customer Service, Front Desk: Linda Bertrand, # 221
Administration : Karine Piché, # 226

General Manager : Luc Turcotte, # 228
Sales Director : Frédéric Lagacé, # 232
Eastern Quebec Sales : Gilles Drouin, # 301
Western Quebec Sales : Philippe Raptis, # 223

Ontario and USA : Nancy Allen, # 234
Inside Sales : Ontario and USA : Berthe Rezende, # 225

Warehouse : Frank Paré, Donald Pelletier et
André Plante, # 224

We understand that this new system is an adaptation for us all, and we hope that you will feel free to let us know your comments and suggestions.

  

Karine Piché


Upcoming promotion

Winter took a little longer to arrive this year. Let's hope that spring will arrive on time! We are particularly anxious to see the arrival of spring because we are getting ready to put into place our first promotion of the year.

Be attentive in order to benefit from our upcoming promotion that will introduce our unique thick tread polyurethane caster from Blickle.

Frederic Lagace


Philippe’s thoughts…

On February 4, there are probably many of you who watched the Indianapolis Colts beat the Chicago Bears in the 41st Super Bowl held in Miami. It’s not a game that will go down in history as being exciting, but it was still a good game.

With over 1 billion viewers across the world, this major sporting event has always been a dream advertising opportunity. Companies pay millions for a 30-second spot. Anheuser-Busch (Budweiser) and GM buy about 5 to 6 publicity spots and pay approximately 2.6 million dollars per spot. Some may think that this is money thrown out the window, but I see it as money well invested that lets companies set themselves apart from the competition and reinforce their corporate image with customers.

Who hasn’t once dreamt about seeing their company associated to such an event? I do let myself dream about it, but just thinking about the huge budgets that global corporations spend to increase their notoriety, I will continue to dream about. It doesn’t cost anything to dream!

Philippe Raptis

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